Brevo

Brevo is a customer platform for small and mid-sized businesses that combines email marketing, SMS and WhatsApp campaigns, marketing automation, transactional messaging and a sales CRM. It was founded in Paris in 2012 under the name Sendinblue and took the Brevo name in 2023, when it widened its focus from email to a broader marketing and sales suite.

Brevo says more than 600,000 businesses use the platform. Its pricing is built around how many emails a business sends rather than how many contacts it stores, which makes it a common choice for companies with large but infrequently mailed lists.

Key features

• Email campaigns. A drag-and-drop editor, responsive templates, segmentation and an AI assistant for subject lines and copy.
• Marketing automation. Multi-step workflows triggered by sign-ups, website activity or custom events, from the Standard plan up.
• Other channels. SMS on every paid plan with credits bought separately; WhatsApp, web and mobile push and pop-ups on the Professional plan.
• Transactional messaging. Order confirmations and password resets sent through a REST API or SMTP relay, with webhooks and logs, on all plans.
• Sales CRM. Pipelines, deals and sales automation, sold as separate Sales plans alongside the marketing plans.
• AI tools. Brevo's Aura AI suggests segments and answers questions about your data on higher tiers, and an MCP server lets you manage campaigns from ChatGPT or Claude.

Who it is for

Brevo suits small businesses, online shops and solo founders who want newsletters, automated emails and transactional messages in one account without a high monthly fee. Developers can also use it purely as a transactional email service, and larger retailers use the Professional and Enterprise tiers for loyalty programmes, mobile wallet passes and multi-brand accounts.

Pricing at a glance

• Free: $0, no credit card needed; once the account is approved for sending, up to 300 emails per day, with Brevo branding.
• Starter: from $9 per month for 5,000 emails per month, one user; SMS credits extra.
• Standard: from $18 per month, adding marketing automation, A/B testing, send-time optimisation and removal of the Brevo logo.
• Professional: from 150,000 emails per month with 10 seats, contact scoring and phone support; arranged through sales.
• Enterprise: custom pricing for companies with very large contact bases.

Yearly billing saves 10% on Starter, Standard and Professional. Prices as checked on 10 October 2026 in US dollars; confirm on the vendor's pricing page.

Things to consider

• Starter and Standard prices rise with monthly email volume, so the entry figure applies only to the smallest volume.
• SMS, WhatsApp and extra user seats are charged on top of the plan.
• New accounts must be approved before they can send, which can delay a first campaign.
• CRM features sit in separate Sales plans, so marketing and sales teams may need two subscriptions.

Getting started

1. Create a free account and verify your sending domain.
2. Import contacts or connect your WordPress, WooCommerce or Shopify store with an official plugin.
3. Build a first campaign from a template and send a test.
4. Set up an automated welcome email for new sign-ups.
5. Compare volume tiers on the pricing page before upgrading.